P Diddy unveiled a new billboard advertisement of himself in New York's famous Times Square - said to be the largest-ever to hang there.
Puff Daddy, Puffy, Sean Combs, Diddy, whatever you wanna call him has done it again. He is promoting his new Sean John men’s fragrance called I Am King. The scent follows his top-selling Unforgiven. The advertisement replaced the iconic Sean John ad, which showed him posing with his fist in the air.
In a statement, Combs said: "I am really proud of the new billboard and of the message that it conveys to everyone who gets to see it."
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