Sunday, November 2, 2008

OMG WTF IDK of the week - Alexander McQueen comes to Target!

In March Target will launch Designer Collaborations, which is projected to be an ongoing program that will bring a series of established designers to the masses at affordable prices. Designer Collaborations is a separate program from Target’s Go International, which focuses on young or emerging designers and, in the past, has featured names such as Proenza Schouler, Luella Bartley, Behnaz Sarafpour, Rogan and Richard Chai. Industry sources have estimated that Go International does more than $100 million in annual sales.

The launch collaboration will be with Alexander McQueen, who will create a version of his McQ collection, called McQ Alexander McQueen for Target.

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